The global online Fashion & lifestyle brand ‘American Swan‘ has signed up Popular Indian Rapper, Singer & Music Producer ‘Yo Yo Honey Singh‘ as its brand ambassador. The brand is known for their smart casual wear for the youth and is targeted at the youngsters – ages 18-35.
About the partnership Honey Singh said,
I am excited to partner with ‘American Swan’ and to be able to connect with the youth and inspire them to chase their dreams and script their destinies. It has been a great year for me and I am looking forward to create a music video for the brand. The brand positioning resonates with my quintessential approach to my life, music & work. The video will see me style in looks that my fans haven’t seen before.
American Swan will unveil the new identity alongside the launch of its new collections-AS Premium and AS Original. The latter is a trend-led, fast fashion collection for the youth and allows the brand to extend its core preppy, casual wear brand to a wider audience.
American Swan has been promoting young talent since long by associating itself with various young achievers in past like Unmukt Chand , Shruti Hasan and Lauren Gottlieb and has espoused its “Young Achievers” campaign with them.