Rapper Yo Yo Honey Singh is all set to make his small screen debut with the musical reality show, India’s Raw Star. The Blue Eyes singer recently shot the promo of the show, which aims to tap raw singing talent from all corners of India.
Honey Singh will appear as a judge-cum-mentor on the show, which will select rare voices from modest backgrounds with a fire in their belly.
The promo shows Honey Singh prodding aspiring singers to think out of the box to get an entry in the show.
Yo Yo Honey Singh started off as a regular street singer who gradually rose to stardom. As the mentor on this show, he aims at tapping similar stories and wants to bring hidden talent from small cities and villages to the forefront, says a source from the channel.
Being an endorser of unconventional music, Honey Singh will break the regular format of reality music television on his show, too. There will be no long queues and hassled aspirants waiting for their turn as the show will have only digital auditions.
Contestants will have to shoot their videos and upload them on the show’s website.
By promoting digital auditions, Honey Singh hopes to cash in on his online fan power since his music is always a massive hit on YouTube.
Digital audition will give a chance to all aspiring singers from all over the country. In regular musical shows, the constants have to rush to a few prominent cities where the auditions are held. This process will save them the effort,” adds the source.
India’s Raw Star is likely to replace Star Plus‘ much-hyped comedy show Mad In India, which has been consistently getting poor ratings since its launch.[Source: dailymail.co.uk]