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Universal Music signs Yo! Yo! Honey Singh

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Leading music label, Universal Music today announced the signing of the multi-talented 29-year old rapper/actor/music producer Yo!Yo! Honey Singh.His first release with the label is the hotly anticipated new single titled “Bebo“-collaboration with upcoming Punjabi vocalist Alfaaz. The teaser clip on YouTube for “Bebo” has already amassed over 400,000 views!


Popularly known as Yo! Yo! Honey Singh, he is today’s biggest youth icon and has the numbers to back that….combined fan following on his Facebook and Twitter accounts are now over 5 million while he’s got over 150000 subscribers on his YouTube channel. And if that’s not enough, his videos have collectively garnered over a whopping 210 Million views! Much more than what most Bollywood film songs can rake up.

“Bebo” the infectious new single features the upcoming Punjabi star Alfaaz on vocals, whose successful debut album `Boy Next Door’ (2011) was produced by Honey Singh himself. In “Bebo”, Honey Singh complements the smooth vocal flow of Alfaaz with his trademark Rap. It’s a song that’s destined to become another youth favorite with its strong sing-along hook line. The video for the track will soon premiere on line and on television.

I’m very excited today that after two and half years I’m collaborating with Alfaaz again on a brand new track “Bebo”. This time it’s not going to be a romantic song but I’m going to make you dance! I’m also very excited that this is my first worldwide release on Universal Music – home to such massive International artistes as Eminem, Lady Gaga, Rihanna, Enrique Iglesias amongst others…so it’s a new rising for Mafia Mundeer Records with Universal Music! Watch out! Keep supporting and keep loving…

Speaking on the signing, Devraj Sanyal, Managing Director – Universal Music Group, South Asia said:

Yo! Yo! Honey Singh is not just an artist…he is a bloody phenomenon! At over 210 Million cumulative views on YouTube, he transcends his music to a whole new universe. The world’s leading music business is proud to announce Yo! Yo!as our new non-film artist as a direct contradiction to the fact that only Bollywood music sells in India. The new single “Bebo” will amass sales & views akin to any A-lister Bollywood song if not surpass it. What drives me personally to him is the fact that he is proud to sing in Hindi & Haryanvi & be the Jat that he is and he wants world domination by being just that. I’m sure this young lad will go places. Now with the Universal Music & EMI Music networks in his arsenal I believe that we will see this phenomenon called Yo! Yo! Honey Singh truly unfold.

Honey Singh began his career in the music industry in 2006. In 2006 he dropped his first single called “Glassy”. The song was so explosive that it went massive on airwaves; consequently, Honey won the highly prestigious ETC Punjabi award for’Best Sound Design’ that year.”Angreji Beat” by Gippy Grewal and Yo! Yo! Honey Singh, which was released in 2011 inhis ‘International Villager’ album was later used in Bollywood film, Cocktail in 2012. Being multi-talented and multi-tasking simultaneously, Honey Singh has stepped into acting, his first films being, Mirza – The Untold Story and Tu Mera 22 Main Tera 22.That is not all, there’s more than meets the eye with Honey Singh. The hype of “High Heels” featuring Jaz Dhami still hasn’t simmered and he’s on to the next big song! Honey Singh, Akshay Kumar, and Himesh Reshammiya joined forces together for “Lonely, Lonely”, a hot new song for Akshay Kumar’s new film, Khiladi 786.

Bebo” will be released worldwide in the 2nd week of June 2013 Exclusively on Universal Music.

Article Categories:
Bhangra · News · Punjabi

IT Consultant by day. Usually asleep at night. Bhangra Fan for Life.

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