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Mofolactic highlights the reality of Bhangra creativity in the video to Haa!

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The video for Haa! boldly pokes fun at the seldom-discussed practice of ‘Ghost Production’, wherein individuals pay legitimate music producers sums of money and then pass off the finished track as their own creation. Disappointed with what he perceived to be a decline in the quality and creativity of Bhangra, Mofolactic says he wanted to shine a light on some of the show ‘ponying’ that is happening in the industry, and encourage some creativity back into the scene.

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Bhangra has been the product of India and the UK since its very beginnings, however it seems that Australia might be ready to leave an impression. The recent release of ‘Haa!’ by Melbourne based DJ and Producer Mofolactic has industry insiders talking. The video for Haa! boldly pokes fun at the seldom-discussed practice of ‘Ghost Production’, wherein individuals pay legitimate music producers sums of money and then pass off the finished track as their own creation.

Disappointed with what he perceived to be a decline in the quality and creativity of Bhangra, Mofolactic says he wanted to shine a light on some of the show ‘ponying’ that is happening in the industry, and encourage some creativity back into the scene.

Mofolactic says: “A lot of the songs and videos we hear these days are essentially clones of one another and after a while it gets boring.”

Mofolactic says that the motivation for the video was not to point fingers or belittle anybody, but instead to encourage aspiring musicians to follow their passion and put in the effort rather than chase the fame.

For this reason I thought I’d make a video that stayed in line with the lyrics but also had a bit of a laugh at some of the ridiculous behaviour we sometimes see in Bhangra videos”.

The video was shot and edited by Pav Dharia, and also features cameos from Dr Zeus and his protégé vocalist Zora.

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