Not many artists make music that crosses generations…not many artists have successful careers that span almost 2 decades…not many artists are born & raised in the united kingdom, yet listened to across the entire world…then again not many artists can be the ambassador of UK Bhangra music Jassi Sidhu.
More then 2 years after his last release Jassi Sidhu is back with his brand new single ‘Hipshaker’.
After the success of his 2011 album ‘singing between the lines’ Jassi embarked a non- stop touring schedule which saw him perform in countries as far & wide as Africa, USA, Canada, Hong Kong, Malaysia, India, Australia as well as the UK. He also ventured back into the world of Bollywood & Hollywood with a feature in the 2011 international film Breakaway (Speedy Singhs).
Now 2013 see’s the most recognizable voice of his generation come back with a new sound & vibe for ‘Hipshaker’.
Featuring the co-production skills of long time friend and international superstar DJ Bups Saggu & the rap debut of Canadian Youtube sensation & comedienne Superwomen the song promises to enthrall the masses worldwide.
‘Hipshaker’ is traditional with a twist…traditional punjabi lyrics, modern day electronica beats, a fresh new female rap artist with her own unique style & of course the unmistakable voice of Jassi Sidhu.
The big budget video for the song directed by renowned actor Ameet Chana (Bend it like Bekham) & featuring international model & actress Jasmine Jardot (Jab Tak Hai Jaan) raises the bar for UK productions with its eye catching look, feel & picturisation.
After 17 years at the top of the Bhangra industry, Jassi Sidhu’s fans have come to expect quality over quantity & once again with ‘Hipshaker’ he lives up these expectations & delivers like only he can.
As the summer of 2013 comes to an end Jassi Sidhu’s ‘Hipshaker’ guarantees to keep temperature’s soaring on dance floors across the globe.
Check the official trailer here: