Check out the video to debut single by Japjit Kaur entitled ‘Jalte Hain Dil‘. Produced under Buzz-erk Records, her new track explores the pop-rock genre for the very first time. Built off the success of songs like Ur Jaa, Sapano Se Pucho and Baavaria, all written and performed by Kaur for the award-winning and critically acclaimed British composer and musician Niraj Chag, Jalte Hain Dil delivers an upbeat modern tune, juxtaposed against a stylish retro video that features Japjit in a double role.
The song is infectiously fun and entertaining, yet the lyrics and video suggest a more serious and dark undertone. Depicting a strained relationship between a man and woman and her mother-in-law, the brilliantly shot video by the award winning AJ Chag, is a subversive and contradictory portrayal of the song but has a large dose of comedy and humour that makes it interesting and compulsive viewing.
Watch the official video here:
‘Jalte Hain Dil‘ releases on Thursday 12th June 2014 via iTunes, Google Play & Amazon MP3.