Chakdey.com talks exclusively to DJ and event promoter turned video director Simon Berik about the biggest track and video of the moment, his new Frenzy Film House project and more…
1. Introduce yourself…
My name is Simon Singh Berik and I’m the man behind Frenzy Film House. I am a proud member of the HeadChop Productions team, which was founded by none other than Tru-Skool and includes production heavyweights Kaos Productions and Tee-L. Aside from making music videos, I’m also a graphic designer, DJ, Bhangra dancer and co-founder of the Folk-Stars Bhangra competition. I would say that I am a monumental fan and lover of GOOD Bhangra music and, of course, Panjabi folk.
2. Why did you get into making music videos?
I initially started off producing short trailers and adverts but with the guidance and push of Tru-Skool, I was encouraged to take the full plunge into music videos. As an audience, I feel we are constantly being bombarded with a regurgitated style of videos which are both generic and quite tiresome. We decided that we wanted to see something different on our screens– something appealing to us and which we could relate to at the same time. And that’s pretty much how Frenzy Film House came about…
3. What do you think makes you different?
Finding the right video director who understands an artist’s music is always a hard task for any music producer or artist. Being an avid fan of Bhangra music from a young age, I believe this understanding came naturally to me. Creativity is key, but it’s pointless if it is irrelevant or too abstract for the audience to grasp. The thing that makes me different is the fact that, I feel and hope, I can capture the artist’s musical vision on film.
4. Which music video in the past have you really liked?
One of my favourite Bhangra videos of recent times has to either be “Challeh Mundhia” by JK or “Chak Dhen Geh” by Gurbhej Brar. Both videos brought a real energy to the screen and really captured the essence of their respective songs. I was ecstatic to find out that I would be working with JK, Gurbhej Brar, Kulvinder Johal AND Tru-Skool– all for my first video. It was most definitely a challenge for me to attempt to portray this energy and also attempt to surpass the success of the previous videos these artists had made. I couldn’t have asked for a better debut into the music video production scene than with “Puth Jattan De”.
5. What are your plans for another video?
Currently, I am in the planning stages of a new video for Kulvinder Johal-– a single from his forthcoming album, which will be released through Moviebox. I am also simultaneously working on a few projects with other artists, which as much as I’d like to, I cannot disclose at this stage! As Frenzy Film House is a freelance company, we are always open to working with new people – just drop me a tweet at @FrenzyFilmHouse or find us on Facebook.
Not seen the incredible video to Puth Jattan De yet? Watch it right here