BBC Asian Network announced today the launch of an exciting new series of specialist language programmes starting on Sunday 2nd December. This new ‘Sunday Language Zone’ marks the first changes to the station’s regional language programming in more than a decade.
BBC ASIAN NETWORK UNVEILS NEW SUNDAY LANGUAGE PROGRAMMES
BBC Asian Network announced today the launch of an exciting new series of specialist language programmes starting on Sunday 2nd December. This new ‘Sunday Language Zone’ marks the first changes to the station’s regional language programming in more than a decade, with a new presenter line-up and a strengthened commitment to connecting each programme with the heart of each community it serves across the nation. Focusing on bespoke specialist output each programme will present a mix of relevant up to the minute music, news and opinions.[image src=”http://media2.chakdey.com/Images/BBCAsianNetworkPressReleaseNov2012.jpg” width=”250″ height=”250″ lightbox=”yes” align=”center”]
Heading up the programmes is a fresh new presentation team. TV personality Nadia Ali will build on the station’s profile within the Bengali community and connect Tower Hamlets with Dhaka, Sylhet and Kolkata. Former Asian Network producer Saima Ajram rejoins the station to connect British Potwari and Urdu speaking audiences directly with the scenes in Lahore, Mirpur and Karachi.
BBC Radio Nottingham’s Alpa Pandya also returns to Asian Network. Her new show will reflect the British-Gujarati community and keep the Asian Network audience in tune with the scenes in Ahmedabad, Surat and beyond. While Asian Network favourite Dipps Bhamrah will present the new look Punjabi show with a strong focus on the UK Bhangra industry and Punjabi community news.
The new line up of shows also sees the station’s regional language programmes broadcast from beyond the Midlands for the first time as the Nadia Ali and Alpa Pandya will present their programmes from Asian Network’s New Broadcasting House home, putting them geographically closer to the main hub of the Bengali and Gujarati communities. Saima Ajram and Dipps Bhamrah will present from the station’s Birmingham studios.
BBC Asian Network Head of Programmes Mark Strippel says:
Regional language programmes are a cornerstone of our new schedule. Our new Sunday line up is a dynamic mix of exciting new presenters and Asian Network favourites who will help us transform our approach and deepen our connection with every single part of our audience.”
From 2nd December, the new Sunday schedule will look like this:
6am – 10am: Gagan Grewal
10am – 1pm: Raj and Pablo
1pm – 4pm: Retro Selection
4pm – 6pm: DIPPS BHAMRAH
6pm – 8pm: SAIMA AJRAM
8pm – 10pm: NADIA ALI
10pm – 12midnight: ALPA PANDYA
What do you think of the changes? Do you think the New Punjabi show will prove a good replacement for Bhangra Breakdown and the Bhangra Mixtape? Do the other shows meet your needs? Let us know!